If your insurance isn’t becoming to you
you should be coming to us.
See What Our Clients Are Saying About Us ⤴
We’re a local, family-run insurance agency based in Brookfield, Wisconsin. Our team helps individuals and families across Milwaukee County, Waukesha County, and surrounding areas find reliable personal and life insurance coverage. As an independent agency, we work with multiple carriers to shop rates and match you with the right policy — without upselling or pressure. Whether you're protecting your home, your family, or your future, we're here to help
Personal Insurance
From your home to your car to your weekend toys, we offer coverage that fits real life in Wisconsin. Whether you’re driving through Brookfield, bundling home & auto, or prepping for lake or snow season, we make it easy to get the protection you need. Simple service, strong coverage, and support you can count on.
Life Insurance
Life insurance isn’t one-size-fits-all. We help you plan ahead with coverage that fits your goals, your family, and your future. Whether you’re starting out, growing your family, or thinking about retirement, we’ll guide you through options that make sense — without the pressure.


Why Choose Us
We’re a family-run team based in Brookfield, and we treat our clients like neighbors—because they are. With decades of combined experience and a true passion for helping people, we’ll walk you through your options, answer your questions honestly, and find the coverage that fits.
100+ 5-Star Google Reviews
Neighbors across Brookfield and beyond trust our agency. We’re known for fast service, honest advice, and friendly follow-through.
Family-Owned, Local Service
We live where you live, and we treat our clients like neighbors. You’ll always speak with someone who knows your name — not a call center.
Request a quote on your auto or home insurance — and we’ll thank you with a $25 gas card, no purchase required.

★★★★★
Goodman Family Insurance got me a quote same day. Very impressed.
- Rachel O.
★★★★★
Goodman Family Insurance saved me lots of time and money while shopping for...
- Andrew B.
★★★★★
I love this place. Elijah and intern Matt are my favorite guys that Goodman...
- CC
★★★★★
I switched to Goodman Family Insurance and Kelly and Elijah were able to save...
- Sam B.
★★★★★
Can’t recommend Goodman Family Insurance enough. Elijah was hugely helpful...
- Alexa K.
★★★★★
Elijah was so friendly and such a pleasant person to work with. I feel he went...
- Sandra H.
Start your quote today and see how simple it is to get personal & life insurance you can count on
Just fill out our quick online quote form or give us a call — and don’t forget, you’ll receive a $25 gas card just for giving us the opportunity to help.